Art Director
Product Designer
Designer
Brand systems and product surfaces.
Working with
Founders and teams shipping something new.
Based in
Sibiu, Romania. Working worldwide.
01 · Selected work
01 · glim
A brand reimagining of the social reading category. Naming, identity, product, voice.
02 · oumi
Brand and digital system for a Seattle AI startup. $10M Seed, launched January 2025.
03 · arch
An illustrated brand world for a data platform. Trusted by Booking.com, MLB, Lufthansa.
04 · onemineral
Product systems for a property management platform. Foundations to surfaces, now RentalWise.
02 · More work
Brand identity, websites, and product work for earlier engagements.
OpenTelemetry observability platform. The brief was to make migrations feel painless, so the brand leaned playful. Yellow palette, illustrated cityscape, micro-interactions throughout. Logo and type system. Brand book. Marketing site, product UI, dashboard, full design system handoff.
www.omlet.co
AI-powered codebase maintenance for enterprise. The job was making automated code migration feel trustworthy to engineering leaders who'd seen this pitch before. Identity from logo to guidelines. Marketing site, product surfaces, design system. Clean and technical without going sterile.
www.gitar.ai
Invite-only network for commercial real estate intelligence. The product surfaces dense market data. The brand had to feel like the room you want to be in. Identity, type system, brand book. Product UI and UX across responsive surfaces. Design system built for a team shipping fast.
www.brandmarch.com
Learning platform for public servants in 160+ countries. The existing brand had grown unevenly across surfaces. The work was bringing it back to one voice. Rebrand: logo, type, full brand book. Landing page refresh. Product UI and UX. Email design, newsletter system, pitch decks for senior civil service partnerships.
www.apolitical.co
Recipe platform built around the question every cook has. Paste a URL, get the recipe. Extract as the core gesture, everything else gets out of the way. Identity, type system, brand book. Responsive product across mobile and web. Design system and full file structure organized for handoff.
www.openrcp.com
03 · About me
I'm Anca. A product designer and art director based in Romania, working with founders and teams worldwide. I design brand systems that get used, and product surfaces that don't apologize for being technical.
Previously at BABCO. Currently taking on a small number of new projects each quarter.
Services
Industries
